At the end of March, softhecreative contacted Lærke Maria Schmidt (the artist behind Atelier 095) and was asked if she would be interested in being a set designer for a global Puma campaign.

She had no idea what she was saying yes to, but her answer was a yes and a completely crazy, exciting and educational period started!

"I was sent Puma's ideas and wish that a huge wall should be painted, which should be used as a background for the campaign shoot for their new collection" Down to earth "

An exciting project we here at Pfolio Posters would like to pay tribute to.

"Sofie [Coworker from Softthecreative] and I brainstormed and I started sketching a lot of ideas, which were then passed on to Puma, who would eventually choose the final motif I would paint on a 2.5x3 meter background"

Then she started drawing and painting and did not do much other than lie on top of the wooden boards and paint in the little week she had time to paint the wall.

Location for the shoot was found and Lærke's dear father helped us down the wall and got it driven to Reffen, where it then had to be set up and made ready for the shoot.

"I am very honored to have been allowed to try my hand at being a set designer and to have Sofie, who has given me such support and faith that I could handle the task."

Congratulations to Lækre Maria Schimdt from Atelier 095. You deserve it.